Wednesday, March 7, 2018

How Social Media Impacts Search Engine Optimization.

How Social Media Impacts Search Engine Optimization.


SEO revolved around two things: using the right keywords, and the number of authoritative sites that linked back to your content via inbound links.

Then social media came along and changed everything.

Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results.

The SEO and Social Media discipline is not just about creating and posting great content, it’s about promoting that content so that it achieves the results we are looking for. 

SEO and social media liken to peanut butter and jelly, the idea being that the two need each other to succeed.

Consider the following when thinking about your social media and how to derive the best SEO value from it.

1. Publish High-Quality Content. Great content, undertaking and engagement will lead to improved visibility and links, and its these hyperlinks that lead to a greater rank over time.

2. Google does no longer immediately aspect in social signals.

3. Social signals such as tweets, +1’s and likes can help you become more visible in search and get your content indexed quickly. In this way, social activity can increase organic search traffic to your site.

4. The quantity of followers, connections and influencers that are related to your social media systems have a remarkable upward effect on your ranking

5. SEOs are forever searching the one-way link and social media offers the perfect platform for this

6. It is completely feasible to extend your on-line rep and this can be significantly really helpful to SEO

7. search engine optimization and Social media are both considered to be inbound advertising methods or pull marketing

8. Social media is no longer likes, however shares and retweets. Social sharing is the tech model of word-of-mouth marketing that drives new business for a brand.

If you require any assistance & support regarding SEO service and want to hire SEO company in Bangalore, enquiry with us for your website search engine optimization.

Friday, February 16, 2018

Why Meta tag is important in SEO


As you know SEO means search engine optimization, in this process of optimizing a webpage. A meta tag is considered as a basic element in optimizing a website. Meta tags are important for page ranking and search teams. When a visitor search a search engine like Google, Yahoo, Bing etc for a particular service, they use a particular keyword phase for the search in search engine which provides the search crawler robot to search for a particular phase in its database.

Most of the main service data regarding any business websites are added to the Metadata for crawling propose. Below we have listed main Meta tags which are important and to be updated accordingly.

Title Tag – <title>Title text here</title>

The title tag is added in the header part of the webpage with character limits of 50 -60. The title tag should be mainly focused on main keyword phase of the website. This will support the search crawler for a search listing.

Meta Description - <meta name =”description” content =”The Summary text goes here”/>

The meta description is the next Meta tag where you can add summary regarding your website. Most of the information related to your site is added to this part. Previously character limit for Meta description was 160-250, but recently Google has updated 320 characters. 

Meta Keyword - <meta name =”keywords” content =”Keyword 1, Keyword 2, Keyword 3”/>

Meta Keywords is one more important Meta Tag where important keywords related to your website is added. Different keyword phase supports the search crawlers to index your site for the different type of search related to your website.

Meta Robot – robot.txt

Meta Robot is where you can command the search crawl to crawl one the preferred web pages of your website. This robot.txt helps the search crawls robot to index only concern pages of your website.

Above are the main meta tags which are to be the concern by the search crawls for indexing your website in search engines. Check your website is SEO compatible to make it work properly for search robots and get organic ranking. Meta tag development is a part of website optimization. There are other things which need to the considered before optimizing a website.

For Example, content related to your niche, since the content is known as the king of webpage and SEO as queen. Link building, Alt Images, Broken Links, Sitemap etc…

If you require any assistance & support regarding SEO service for your business website, enquiry with us for your website search engine optimization.





Monday, November 20, 2017

How To Increase Ecommerce Website Revenue


Short Tips & Ticks
  1. Increase e-commerce website traffic with Instagram
  2. Use Facebook & Instagram Ads for E-commerce Sales Promotions
  3. Optimization Sales Conversion Rate
  4. Increase Traffic Through SEO
  5. Get More Traffic From PPC
  6. Get More Sales From Your E-commerce Leads & Customers With Email Marketing
  7. Increase Your Ecommerce Traffic & Sales With Competitions & Giveaways

Saturday, March 25, 2017

Social Media Marketing For Businesses



“Nothing influences people more than a recommendation from a trusted friend.”

− Mark Zuckerberg, Founder of Facebook
Social Media Marketing


Today let’s discuss Social Media Marketing which is also known as SMM in Digital Marketing.

In today’s business is dominated by customers and their demands. People prefer to see referrals, reviews over Google search results or a website before purchasing a product or services.


Social Media Marketing is one of the most power tools which can be used to benefit your business.

About Social Media Marketing

Using Social Media for Marketing can enable Your Business to look further to reach more customers. Your customers are interacting with brands through social media, therefore, having a strong Social Media Marketing plan and presence on the web is the key to tapping into your customer’s interest.

Here are a few reasons why Social Media Marketing is important for your businesses.

Gain valuable customer insights

Know about your customer who they are, what they like and how do they feel about your brand. Through daily social media, activities engage with your customers and gather a relevant customer data which will be useful to make smarter decisions in your business.
You can test your customer's reaction and get an analyzes report regarding they conversation around your brand.


Increase brand awareness and loyalty

It is easy for your customers to find each and every detail regarding your business brand through social media, you can update regarding upcoming products details. Which will enable your customers to find and connected with you business brand, you're more likely to increase customer retention and brand loyalty.

Generate higher converting leads

Regular and timely interactions with customers regarding your product and services on social media will increases sales and services for your business. In the year 2015 many companies of the state reported that they nearly increased 75 percent of sales by engaging on social media within 12 months.

Provide rich customer experiences

Most of your customers expect you to be on social media since 67 percent of consumers visit your social media to review your product and get customer service. They expect fast response time and 24/7 support and companies which deliver the fast responses will be the winner.

Increase website traffic and search ranking

The best way to increase traffic for your business website is through social media. Not only do social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

Find out what your competitors are doing

With the help of social media monitoring, you will get a key information about your competitors.  This will initially help you to make strategic business decisions and stay ahead of your competitors.

Share content faster and easier

With the help of social media, specifically, when it comes to sharing content about your business, all you need to do is to share the details regarding your brand on social media network accounts.

Geo-target content

Geo–targeting is an effective way to share your message to specific location audiences. Many of the social media like Facebook, Twitter and others have tools that allow you to communicate the right kind of content to your targeted audience.

Build relationships

Social media isn’t about sharing your brand or promoting your business. It is one of the best ways to build a relationship with your customers. For example, social media allows your customers to create a dialogue regarding your brand before, during and after when they have booked a product or services with your company. This kind of social media dialogue between your brand and customers is something which traditional advertising cannot achieve.



Saturday, February 25, 2017

Mobile Marketing For Business success

Mobile Marketing

Is one of the digital marketing tactics which can be used for promotional activity of products and services through cell phones and smartphones.

Let’s discuss how mobile marketing helps for your business.Imagine you're working hard to increase your business sales and you're not able to see enough of the sales happening accordingly.

“You feel unhappy due to the sale results”

For Example, you were expecting 100% of sales for this month and only 25% sales are converted. 
Let’s calculate 25% of sales, which you have received for this month and divide it for the following purpose.

  1. Salary for your Marketing Team and Office staffs
  2. Expenses you have spent for traveling, advertisements etc…
  3. Maintains Expenses
  4. Time and Energy you have spent for improvement of your business     

You might think why I am explaining these points and how you can work less, for more profit?


Why I am explaining these points???

Because you are already on the way to the failure of your business, step by step. Your competitors are running the races with success using digital marketing tactics, which will help them to improve their business. 


Mobile Marketing is the easiest way to promote your sales and services. Plus - one of the fastest ways to reach your customers through SMS Marketing before your competitors.

Benefits of Mobile Marketing:- 
  1. Quick and Easy way to share details regarding newly launched products
  2. Quick and Easy way to share details regarding Discounts
  3. Quick and Easy way to share details regarding Packages
  4. Quick and Easy way to Drive Traffic to your website
  5. Earn loyalty of your customer by keeping updated regarding your sales and services 

Here is a table which will explain the difference between Mobile Marketing and Digital Marketing.
Instant results

Instant results
Easy to work with
Not Easy to work, should be engaged with updates with Social Medias etc…
Convenient to use

Convenient to use only for internet users
Direct marketing

Direct marketing through the Internet
Tracking user response
Tracking user response through comments and forms
Huge viral potential

Huge viral potential
Mass communication made easy
Mass communication through social media where everyone can go through others comments
No Need of the Internet for customers to see SMS
The need of Internet connection for promotion.

Points to Remember:-

  1. Mobile Marketing is one of the simple ways in digital marketing tactics, which can be used has the first step for the promotion of your sales and services.
  2. Mobile Marketing is cost effective.
  3. Also, use a simple and easy method of SMS to promote your sales and services.
  4. Also, keep a list of customers who are interested in your sales and services and update them accordingly.


FINAL WORDS:

I hope this article will help you people to some extent.  We are experienced Web Design and Digital marketing company in Bangalore. We can support you for marketing and branding of your business. Click here to contact us

Monday, February 13, 2017

What is Digital Marketing and How does it work

what is digital marketing and how does it work

What is digital marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
In simple words - digital marketing is nothing but connecting to your customer through internet and earn loyalty of customer. Which will enables for better way of profit.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words, any form of marketing that exists online.

So what exactly is Digital Marketing?

Let me explain how a digital marketing works, the following are the assets which you will be having for your business.

Ø Your website
Ø Blog posts
Ø Ebooks and whitepapers
Ø Infographics
Ø Interactive tools
Ø Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Ø Earned online coverage (PR, social media, and reviews)
Ø Online brochures and lookbooks
Ø Branding assets (logos, fonts, etc.)

Tactics


The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 


The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.


Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. 

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

Does Digital Marketing Work for All Businesses? B2B and B2C?


Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

For B2B

If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

For B2C

If your company is B2C, depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.
For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

Final Words:


I hope this article will help you people to some extent.  We are experienced digital marketing company in Bangalore. We can easily change your website according to the search engine and increase the ranking easily and help you in marketing and branding of your business. Click here to contact us 

Wednesday, February 1, 2017

What is SEO and How can it help my business?


Learn how to improve your business by significantly improving SEO which enables for prominence in online search results.
A good SEO can help, to improve more visibility and important for achieving a successful business.
It’s not enough to have a business website. It’s important to make sure your website is structured and contains content that is relevant to your visitors as well as the search engines. Optimizing the structure and content of your website will help you grow your business and increase sales.
  • Improve position in search engine ranking 
  • Drive traffic to your site
  • Increase conversion
  • Reduce Bounce Rate
  • Engage with Customers
  • Promote your local business

What is SEO?

SEO means Search engine optimization by this method you can improve the position of your website appearing at in the "organic" search results such as Google.

How can it help my business?

According to Google, 90% of internet users search to find local businesses.
People used to use Yellow Pages to find local businesses – today they use the internet.
Every business should have a website and every business owner should have a basic understanding of how search engines work and have a marketing plan in place.

The statistics speak for themselves:
  • 74% of online users perform local searches
  • 20% of all searches are related to location
  • 43% of search engine users are looking for a local business
  • 61% of local searches result in a purchase
  • 82% of local searchers follow up with an offline contact such as a phone call, a visit to the store, or a purchase

Final Words:


I hope this article will help you people to some extent.  We have experience in Internet marketing and we can easily change your website according to the search engine and increase the ranking easily. Click Here to contact us 

Wednesday, January 25, 2017

How to Start a Business: A Step-by-Step Guide

Right now, aspiring entrepreneurs all across the country are planning their paths to business ownership. It's a journey that requires a lot of hard work, and many people end up failing. But if your company survives, the rewards of entrepreneurship are well worth the obstacles you'll face on the road to success.
If you think you're ready to start your first business, here's a step-by-step overview of what you need to do to make it happen.



1. Brainstorm ideas
2. Build a business plan
3. Assess your finances
4. Determine your legal business structure

5. Register with the government and IRS
6. Select your technology
7. Purchase an insurance policy
8. Choose your partners
9. Build your team
10. Brand yourself and advertise
11. Grow your business
Brainstorm ideas
Every new business starts with an idea. Maybe there's something you're really knowledgeable and passionate about, or perhaps you think you've found a way to fill a gap in the marketplace. Wherever your interests lie, it's almost guaranteed that there's a way to turn it into a business.
Once you've narrowed your list of ideas down to one or two, do a quick search for existing companies in your chosen industry. Learn what the current brand leaders are doing, and figure out how you can do it better. If you think your business can deliver something other companies don't (or deliver the same thing, but faster and cheaper), you've got a solid idea and are ready to create a business plan.
Another option is to open a franchise of an established company. The concept, brand following and business model are already in place; all you need is a good location and the means to fund your operation.
David Silverstein, a global business consultant and CEO of operational strategy consulting firm BMGI, cautioned would-be entrepreneurs against starting a business just for the sake of being a business owner: You need a viable business model, not just an idea, he said.
Build a business plan
Now that you have your idea in place, you need to ask yourself a few important questions: What is the purpose of your business? Who are you selling to? What are your end goals? How will you finance your startup costs? All of these questions can be answered in a well-written business plan.
A business plan helps you figure out where your company is going, how it will overcome any potential difficulties and what you need to sustain it. A full guide to writing your plan can be found here.
Assess your finances
Starting any business has a price, so you need to determine how you're going to cover those costs. Do you have the means to fund your startup, or will you need to borrow money? If you are planning to make your new business your full-time job, it's wise to wait until you have at least some money put away for startup costs and for sustaining yourself in the beginning before you start making a profit.
While many entrepreneurs put their own money into their new companies, it's very possible that you'll need financial assistance. A commercial loan through a bank is a good starting point, although these are often difficult to secure. If you are unable to take out a bank loan, you can apply for a small business loan through the Small Business Administration (SBA) or an alternative lender. 
 Startups requiring a lot more funding up front may want to consider an investor. Investors usually provide several million dollars or more to a fledgling company, with the expectation that the backers will have a hands-on role in running your business. Alternatively, you could launch an equity crowdfunding campaign to raise smaller amounts of money from multiple backers.
You can learn more about each of these capital sources and more in our guide to startup finance options.
Determine your legal business structure
Before you can register your company, you need to decide what kind of entity it is. Your business structure legally affects everything from how you file your taxes to your personal liability if something goes wrong.
If you own the business entirely by yourself and plan to be responsible for all debts and obligations, you can register for a sole proprietorship. Alternatively, a partnership, as its name implies, means that two or more people are held personally liable as business owners.
If you want to separate your personal liability from your company's liability, you may want to consider forming one of several different types of corporations. This makes a business a separate entity apart from its owners, and therefore, corporations can own property, assume liability, pay taxes, enter into contracts, sue and be sued like any other individual. One of the most common structures for small businesses, however, is the limited liability corporation (LLC). This hybrid structure has the legal protections of a corporation while allowing for the tax benefits of a partnership.
Ultimately, it is up to you to determine which type of entity is best for your current needs and future business goals. More details about the different business structures can be found here.
Register with the government and IRS
To become an officially recognized business entity, you must register with the government. Corporations will need an "articles of incorporation" document, which includes your business name, business purpose, corporate structure, stock details and other information about your company. Otherwise, you will just need to register your business name, which can be your legal name, a fictitious "Doing Business As" name (if you are the sole proprietor), or the name you've come up with for your company. You may also want to take steps to trademark your business name for extra legal protection.
After you register your business, the next step is obtaining an employer identification number (EIN) from the IRS. While this is not required for sole proprietorships with no employees, you may want to apply for one anyway to keep your personal and business taxes separate, or simply to save yourself the trouble later on if you decide to hire someone else. The IRS has provided a checklist to determine whether you will require an EIN to run your business. If you do need an EIN, you can register online for free.
Regardless of whether or not you need an EIN, you will need to file certain forms to fulfill your federal and state income tax obligations. The forms you need are determined by your business structure. A complete list of the forms each type of entity will need can be found on the SBA website. You can also find state-specific tax obligations there. Some businesses may also require federal or state licenses and permits in order to operate. You can use the SBA's database to search for licensing requirements by state and business type.
Select your technology
Just about every business today needs a solid set of tech tools to operate. Some will be more tech-heavy than others depending on the industry, but at the very least, you will likely need a powerful and reliable business laptop or smart device to help you keep things organized.
There are a lot of different factors to think about when you're looking for business technology. Since many key business functions — accounting, invoicing, point-of-sale software, presentations, etc. — can now be managed via mobile apps, you might be able to get away with just a smartphone or tablet. For more complex business functions, you'll want to consider a computer with strong security features, storage options and performance speed.
For those who want to operate their business on a smart device, think about whether you'll need a separate phone or tablet for your professional apps and data. For instance, you could route your calls through a third-party app on your existing phone so you don't need to give out your personal cell number. However, if you use the same apps for business and personal purposes, it might be easier to separate them so you don't accidentally share information with the wrong audience.
If you're thinking of purchasing a new laptop for your business, check out our guide to the best business laptops.
Purchase an insurance policy
It might slip your mind as something you'll "get around to" eventually, but purchasing the right insurance for your business is an important step that should happen before you officially launch. Dealing with incidents like property damage, theft or even a customer lawsuit can be costly, and you need to be sure that you're properly protected.
Gyawu Mahama, social media and marketing manager at small business insurer Hiscox, said to choose insurance that's tailored to your specific business practices to ensure you're not paying for more coverage than you need.
"As a small business owner, you don't need a once-size-fits-all insurance plan," Mahama said. "Coverage doesn't have to cost a lot. General- and professional-liability insurance coverage for a sole proprietorship can be purchased for a few hundred dollars a year."
If your business will have employees, you will, at minimum, need to purchase workers' compensation and unemployment insurance. You may also need other types of coverage depending on your location and industry, but most small businesses are advised to purchase general liability (GL) insurance, or a business owner's policy. Mahama said GL covers three basic categories: property damage, bodily injury, and personal injury to yourself or a third party.
If your business provides a service, you may also want to consider professional liability insurance. It covers you if you do something wrong or neglect to do something you should have done while operating your business, Mahama said.
Mahama advised checking in with your insurance provider throughout the year to keep the provider updated on any changes happening in your business.
Learn more about the types of insurance policies your business might need here.
Choose your partners
Running a business can be overwhelming, and you're probably not going to be able to do it all on your own. That's where third-party vendors come in. Companies in every industry from HR to business phone systems exist to partner with you and help you run your business better.
When you're searching for B2B partners, you'll have to choose very carefully. These companies will have access to vital and potentially sensitive business data, so it's critical to find someone you can trust. In our guide to choosing business partners, our expert sources recommended asking potential vendors about their experience in your industry, their track record with existing clients, and what kind of growth they've helped other clients achieve.
Ready to find a vendor for your business needs? Check out our reviews and best picks in Business News Daily's Find a Solution center.
Build your team
Unless you're planning to be your only employee, you're going to need to hire a great team to get your company off the ground. Joe Zawadzki, CEO and founder of MediaMath, said entrepreneurs need to give the "people" element of their businesses the same attention they give their products.
"Your product is built by people," Zawadski said. "Identifying your founding team, understanding what gaps exist, and [determining] how and when you will address them should be top priority. Figuring out how the team will work together ... is equally important. Defining roles and responsibility, division of labor, how to give feedback, or how to work together when not everyone is in the same room will save you a lot of headaches down the line."

Brand yourself and advertise
A great startup idea won't do you any good if people don't know about it. Before you start selling your product or service, you need to build up your brand and get a following of people ready to jump when you open your literal or figurative doors for business.
A company website and social media profiles are practically essential for any small business in today's world. Create a logo that can help people easily identify your brand, and be consistent in using it across all of your platforms. Use social media to spread the word about your new company. You can even use social media as a promotional tool to offer coupons and discounts to followers once you launch. Be sure to also keep these digital assets up to date with relevant, interesting content about your business and industry.
For more information on creating an effective marketing plan for your business, visit our guide here.
Grow your business
Your launch and first sales are only the beginning of your task as an entrepreneur. In order to make a profit and stay afloat, you always need to be growing your business. It's going to take time and effort, but you'll get out of your business what you put into it.
Collaborating with more established brands in your industry is a great way to achieve growth. Reach out to other companies or even influential bloggers and ask for some promotion in exchange for a free product sample or service. Partner with a charity organization and volunteer some of your time or products to get your name out there. In this article, Business News Daily offers some suggestions for rapid growth.

Starting a business can be risky and challenging, but armed with the proper tools and information, you can put yourself on the path to entrepreneurship.

SEO Benefits For Business