How Artificial Intelligence Help in Online Business Promotion

 

How Artificial Intelligence Help in Online Business Promotion

Artificial Intelligence is gaining prominent limelight through its application in varied areas of a business such as marketing, advertising, digital promotions, etc. The field of technology is changing with the passage of each day. The new technological innovations (artificial intelligence, machine learning) are replacing traditional business concepts

In the present business expanding environment, AI is playing a crucial role in promoting your business online. Artificial intelligence and machine learning have an integral part to play in the digital marketing scenario





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How to Get Dofollow Backlinks from High DA Sites

How to Get Dofollow Backlinks from High DA Sites

High domain authority Dofollow backlinks site or high page rank do follow backlinks site are very important in SEO. It’s no secret that building quality backlinks is an effective way to drive traffic to your website or blog, but did you know that there are different types of backlinks?
First, let you now a basic about backlink and then how you got those do follow backlinks for your blog or site.
What is a backlink in SEO? 
Backlinks are the heart of the website in terms of SEO. There are majorly two types of backlinks are used in SEO “do follow” backlinks and “no follow” backlinks. In general, mostly SEO beginners and even experts struggle to get high-quality do follow backlinks.
Here are some tips to get Dofollow backlinks from High DA sites 

Comment on Blogs 
Many high domain authority blogs allow do follow backlinks in comments, It’s best to choose blogs that are relevant to your niche or industry, read the content carefully, and post a thoughtful comment which is helpful to readers and not just self-promotion. As an added bonus, you might start to build a relationship with the owner of the blog, creating guest post opportunities further down the line.

Create Guest Post on High DA Blogs 
Heard that guest posting is a good way to boost your SEO ranking? The answer is true, it's very simple you need to write a guest post on other site and put a link back to your own site or particular article page link. but you can’t just post on any old blog. If the site you guest post on is newly-created, doesn’t have great content or isn’t promoted well, you probably won’t see many benefits after your post goes live.
However, posting on an established site with high domain authority is an excellent way to drive traffic and boost your SEO. Make sure you choose carefully before agreeing to write a guest post.

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Top 6 Important Tips to Improve Your Website


In this trendy technological age it's imperative to possess a decent web site so as to extend sales, develop leads and keep before the competition. However having a web site is merely the primary step, on its own it's not about to magic you up many new clients or build your turnover double long. In fact, a poorly designed web site, or one that can't be found simply by search engines, will do a lot of damage than sensible.
By following the essential tips, you can start to develop your website with professional website development company in Bangalore to its potential and make more money than expected. In case, if you are the beginner but struggling to manage, hope the mentioned tips would be helpful in terms of maintaining the business.
Responsive Website
Fully Responsive Website is one that can adapt the content of the site and alter the website’s structure depending upon the device it is being viewed on. This means that a website that has large images and a complex menu system on a computer monitor looks and acts different than the very same website viewed on a mobile device, ensuring ease of use on all devices.
Add a Blog
It is the main thing where you need to focus on it and start to follow the best level of process in terms of posting the stuff related any niches which have been chosen already. The thing you should keep it in mind is posting the contents must be original which shouldn’t be similar to other posts which are available across the internet at any time.
Optimize Images of Your Website
If you find your site loading slowly at times, then it is a good idea to optimize your images on your website. This can be done manually using software’s. By optimizing your images properly your website will be able to load faster, giving a far better experience to people visiting your site.

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How Social Media Impacts Search Engine Optimization.

How Social Media Impacts Search Engine Optimization.


SEO revolved around two things: using the right keywords, and the number of authoritative sites that linked back to your content via inbound links.

Then social media came along and changed everything.

Search engines have begun to incorporate social signals (Facebook likes, retweets, +1s and so on) to inform their search results.

The SEO and Social Media discipline is not just about creating and posting great content, it’s about promoting that content so that it achieves the results we are looking for. 

SEO and social media liken to peanut butter and jelly, the idea being that the two need each other to succeed.

Consider the following when thinking about your social media and how to derive the best SEO value from it.

1. Publish High-Quality Content. Great content, undertaking and engagement will lead to improved visibility and links, and its these hyperlinks that lead to a greater rank over time.

2. Google does no longer immediately aspect in social signals.

3. Social signals such as tweets, +1’s and likes can help you become more visible in search and get your content indexed quickly. In this way, social activity can increase organic search traffic to your site.

4. The quantity of followers, connections and influencers that are related to your social media systems have a remarkable upward effect on your ranking

5. SEOs are forever searching the one-way link and social media offers the perfect platform for this

6. It is completely feasible to extend your on-line rep and this can be significantly really helpful to SEO

7. search engine optimization and Social media are both considered to be inbound advertising methods or pull marketing

8. Social media is no longer likes, however shares and retweets. Social sharing is the tech model of word-of-mouth marketing that drives new business for a brand.

If you require any assistance & support regarding SEO service and want to hire SEO company in Bangalore, enquiry with us for your website search engine optimization.

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Why Meta tag is important in SEO


As you know SEO means search engine optimization, in this process of optimizing a webpage. A meta tag is considered as a basic element in optimizing a website. Meta tags are important for page ranking and search teams. When a visitor search a search engine like Google, Yahoo, Bing etc for a particular service, they use a particular keyword phase for the search in search engine which provides the search crawler robot to search for a particular phase in its database.

Most of the main service data regarding any business websites are added to the Metadata for crawling propose. Below we have listed main Meta tags which are important and to be updated accordingly.

Title Tag – <title>Title text here</title>

The title tag is added in the header part of the webpage with character limits of 50 -60. The title tag should be mainly focused on main keyword phase of the website. This will support the search crawler for a search listing.

Meta Description - <meta name =”description” content =”The Summary text goes here”/>

The meta description is the next Meta tag where you can add summary regarding your website. Most of the information related to your site is added to this part. Previously character limit for Meta description was 160-250, but recently Google has updated 320 characters. 

Meta Keyword - <meta name =”keywords” content =”Keyword 1, Keyword 2, Keyword 3”/>

Meta Keywords is one more important Meta Tag where important keywords related to your website is added. Different keyword phase supports the search crawlers to index your site for the different type of search related to your website.

Meta Robot – robot.txt

Meta Robot is where you can command the search crawl to crawl one the preferred web pages of your website. This robot.txt helps the search crawls robot to index only concern pages of your website.

Above are the main meta tags which are to be the concern by the search crawls for indexing your website in search engines. Check your website is SEO compatible to make it work properly for search robots and get organic ranking. Meta tag development is a part of website optimization. There are other things which need to the considered before optimizing a website.

For Example, content related to your niche, since the content is known as the king of webpage and SEO as queen. Link building, Alt Images, Broken Links, Sitemap etc…

If you require any assistance & support regarding SEO service for your business website, enquiry with us for your website search engine optimization.





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How To Increase Ecommerce Website Revenue


Short Tips & Ticks
  1. Increase e-commerce website traffic with Instagram
  2. Use Facebook & Instagram Ads for E-commerce Sales Promotions
  3. Optimization Sales Conversion Rate
  4. Increase Traffic Through SEO
  5. Get More Traffic From PPC
  6. Get More Sales From Your E-commerce Leads & Customers With Email Marketing
  7. Increase Your Ecommerce Traffic & Sales With Competitions & Giveaways
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Social Media Marketing For Businesses



“Nothing influences people more than a recommendation from a trusted friend.”

− Mark Zuckerberg, Founder of Facebook
Social Media Marketing


Today let’s discuss Social Media Marketing which is also known as SMM in Digital Marketing.

In today’s business is dominated by customers and their demands. People prefer to see referrals, reviews over Google search results or a website before purchasing a product or services.


Social Media Marketing is one of the most power tools which can be used to benefit your business.

About Social Media Marketing

Using Social Media for Marketing can enable Your Business to look further to reach more customers. Your customers are interacting with brands through social media, therefore, having a strong Social Media Marketing plan and presence on the web is the key to tapping into your customer’s interest.

Here are a few reasons why Social Media Marketing is important for your businesses.

Gain valuable customer insights

Know about your customer who they are, what they like and how do they feel about your brand. Through daily social media, activities engage with your customers and gather a relevant customer data which will be useful to make smarter decisions in your business.
You can test your customer's reaction and get an analyzes report regarding they conversation around your brand.


Increase brand awareness and loyalty

It is easy for your customers to find each and every detail regarding your business brand through social media, you can update regarding upcoming products details. Which will enable your customers to find and connected with you business brand, you're more likely to increase customer retention and brand loyalty.

Generate higher converting leads

Regular and timely interactions with customers regarding your product and services on social media will increases sales and services for your business. In the year 2015 many companies of the state reported that they nearly increased 75 percent of sales by engaging on social media within 12 months.

Provide rich customer experiences

Most of your customers expect you to be on social media since 67 percent of consumers visit your social media to review your product and get customer service. They expect fast response time and 24/7 support and companies which deliver the fast responses will be the winner.

Increase website traffic and search ranking

The best way to increase traffic for your business website is through social media. Not only do social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

Find out what your competitors are doing

With the help of social media monitoring, you will get a key information about your competitors.  This will initially help you to make strategic business decisions and stay ahead of your competitors.

Share content faster and easier

With the help of social media, specifically, when it comes to sharing content about your business, all you need to do is to share the details regarding your brand on social media network accounts.

Geo-target content

Geo–targeting is an effective way to share your message to specific location audiences. Many of the social media like Facebook, Twitter and others have tools that allow you to communicate the right kind of content to your targeted audience.

Build relationships

Social media isn’t about sharing your brand or promoting your business. It is one of the best ways to build a relationship with your customers. For example, social media allows your customers to create a dialogue regarding your brand before, during and after when they have booked a product or services with your company. This kind of social media dialogue between your brand and customers is something which traditional advertising cannot achieve.



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Mobile Marketing For Business success

Mobile Marketing

Is one of the digital marketing tactics which can be used for promotional activity of products and services through cell phones and smartphones.

Let’s discuss how mobile marketing helps for your business.Imagine you're working hard to increase your business sales and you're not able to see enough of the sales happening accordingly.

“You feel unhappy due to the sale results”

For Example, you were expecting 100% of sales for this month and only 25% sales are converted. 
Let’s calculate 25% of sales, which you have received for this month and divide it for the following purpose.

  1. Salary for your Marketing Team and Office staffs
  2. Expenses you have spent for traveling, advertisements etc…
  3. Maintains Expenses
  4. Time and Energy you have spent for improvement of your business     

You might think why I am explaining these points and how you can work less, for more profit?


Why I am explaining these points???

Because you are already on the way to the failure of your business, step by step. Your competitors are running the races with success using digital marketing tactics, which will help them to improve their business. 


Mobile Marketing is the easiest way to promote your sales and services. Plus - one of the fastest ways to reach your customers through SMS Marketing before your competitors.

Benefits of Mobile Marketing:- 
  1. Quick and Easy way to share details regarding newly launched products
  2. Quick and Easy way to share details regarding Discounts
  3. Quick and Easy way to share details regarding Packages
  4. Quick and Easy way to Drive Traffic to your website
  5. Earn loyalty of your customer by keeping updated regarding your sales and services 

Here is a table which will explain the difference between Mobile Marketing and Digital Marketing.
Instant results

Instant results
Easy to work with
Not Easy to work, should be engaged with updates with Social Medias etc…
Convenient to use

Convenient to use only for internet users
Direct marketing

Direct marketing through the Internet
Tracking user response
Tracking user response through comments and forms
Huge viral potential

Huge viral potential
Mass communication made easy
Mass communication through social media where everyone can go through others comments
No Need of the Internet for customers to see SMS
The need of Internet connection for promotion.

Points to Remember:-

  1. Mobile Marketing is one of the simple ways in digital marketing tactics, which can be used has the first step for the promotion of your sales and services.
  2. Mobile Marketing is cost effective.
  3. Also, use a simple and easy method of SMS to promote your sales and services.
  4. Also, keep a list of customers who are interested in your sales and services and update them accordingly.


FINAL WORDS:

I hope this article will help you people to some extent.  We are experienced Web Design and Digital marketing company in Bangalore. We can support you for marketing and branding of your business. Click here to contact us
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What is Digital Marketing and How does it work

what is digital marketing and how does it work

What is digital marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
In simple words - digital marketing is nothing but connecting to your customer through internet and earn loyalty of customer. Which will enables for better way of profit.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words, any form of marketing that exists online.

So what exactly is Digital Marketing?

Let me explain how a digital marketing works, the following are the assets which you will be having for your business.

Ø Your website
Ø Blog posts
Ø Ebooks and whitepapers
Ø Infographics
Ø Interactive tools
Ø Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Ø Earned online coverage (PR, social media, and reviews)
Ø Online brochures and lookbooks
Ø Branding assets (logos, fonts, etc.)

Tactics


The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 


The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.


Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. 

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

Does Digital Marketing Work for All Businesses? B2B and B2C?


Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

For B2B

If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

For B2C

If your company is B2C, depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.
For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

Final Words:


I hope this article will help you people to some extent.  We are experienced digital marketing company in Bangalore. We can easily change your website according to the search engine and increase the ranking easily and help you in marketing and branding of your business. Click here to contact us 
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What is SEO and How can it help my business?


Learn how to improve your business by significantly improving SEO which enables for prominence in online search results.
A good SEO can help, to improve more visibility and important for achieving a successful business.
It’s not enough to have a business website. It’s important to make sure your website is structured and contains content that is relevant to your visitors as well as the search engines. Optimizing the structure and content of your website will help you grow your business and increase sales.
  • Improve position in search engine ranking 
  • Drive traffic to your site
  • Increase conversion
  • Reduce Bounce Rate
  • Engage with Customers
  • Promote your local business

What is SEO?

SEO means Search engine optimization by this method you can improve the position of your website appearing at in the "organic" search results such as Google.

How can it help my business?

According to Google, 90% of internet users search to find local businesses.
People used to use Yellow Pages to find local businesses – today they use the internet.
Every business should have a website and every business owner should have a basic understanding of how search engines work and have a marketing plan in place.

The statistics speak for themselves:
  • 74% of online users perform local searches
  • 20% of all searches are related to location
  • 43% of search engine users are looking for a local business
  • 61% of local searches result in a purchase
  • 82% of local searchers follow up with an offline contact such as a phone call, a visit to the store, or a purchase

Final Words:


I hope this article will help you people to some extent.  We have experience in Internet marketing and we can easily change your website according to the search engine and increase the ranking easily. Click Here to contact us 
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