SEO is one of the most mistaken and misunderstood terms in world of marketing.
Let
Me Explain How!!!
Recently
I visited few of our web clients and prospective customers regarding SEO. I found
extremely unfortunate about one of the most common questions
“How can I get a top position on Google search
results?”
“What
are the benefits of SEO for my business?”
“Do
I really require to go ahead with SEO for my business website?”
“How
does a SEO work to earn a good profit?”
It
is not uncommon that my customers has already been barraged by telemarketers
that promise top search results or guarantee top search listings so I find that
it is necessary to roll back a certain amount of what they believe to be true.
I
started with the hard truth by explaining how Google works. The promise that
Google makes to us as search users is that when you search they are going to do
their very best at showing you the most relevant and highest quality
information on the web for the phrase you search on. They do a very good job at
this which is why we use SEO service.
For
most the customers it is hard news to accept the new way of Marketing. The hard news for most of my customers is that
their website is not going to get top search results on the most frequently
searched terms for their business unless they have quality content. For most of
my customers this means that there is going to be a long and costly road of
researching article ideas and relevant search terms, writing custom articles,
picking photos and producing video that communicates their story.
There
are dozens and thousands of competitors that are perhaps well ahead of them in
this effort and already recognized as the subject authority by Google.
Some of the common misunderstandings that I have to help customers
“un-learn” are as follows:
- Packing
a page with keywords is not going to improve search results. In fact
Google may actually penalize your results if they believe you are using
spam style techniques.
- Customers
ask me about “meta data” and while there is a use and importance for meta
data and how Google may use this to display site information, it isn’t
going to be magic on your search results.
- Yes
you can be number one on Google but what does that even mean to you? If
your company is “Solar tank Plumbing Repair” and you setup the website
with that domain, there is an excellent chance that you will show up as
the first listing for that very unique search phrase with nearly zero
effort. The problem of course is new customers won’t know to search for
your company name so you want to show up under “Plumber Columbus Company”. That my friend is going to be
a long road. So we may help you start out with more winnable terms like “Bangalore
City Plumber” if your business is in the suburb of Bangalore City and
there are fewer websites with content relevant to that term.
- The
number one misunderstanding we find is that your “site” does not
necessarily have a search result, Google doesn’t list websites, they list
web pages. There is a key difference here. Each page of your site can be
optimized for a different term and as such it is the pages that show up in
search results. What can be helpful is to do an analysis of your existing
website and find out using Google Webmaster Tools – which pages are
already showing up in Google results and for which terms. There may
already be some traction for some pages on your site that can be taken
advantage of to further improve those pages so they perform better. This
may include bolstering the content of those pages as well as finding ways
to bolster internal and external quality links to them.
