Mobile Marketing For Business success

Mobile Marketing

Is one of the digital marketing tactics which can be used for promotional activity of products and services through cell phones and smartphones.

Let’s discuss how mobile marketing helps for your business.Imagine you're working hard to increase your business sales and you're not able to see enough of the sales happening accordingly.

“You feel unhappy due to the sale results”

For Example, you were expecting 100% of sales for this month and only 25% sales are converted. 
Let’s calculate 25% of sales, which you have received for this month and divide it for the following purpose.

  1. Salary for your Marketing Team and Office staffs
  2. Expenses you have spent for traveling, advertisements etc…
  3. Maintains Expenses
  4. Time and Energy you have spent for improvement of your business     

You might think why I am explaining these points and how you can work less, for more profit?


Why I am explaining these points???

Because you are already on the way to the failure of your business, step by step. Your competitors are running the races with success using digital marketing tactics, which will help them to improve their business. 


Mobile Marketing is the easiest way to promote your sales and services. Plus - one of the fastest ways to reach your customers through SMS Marketing before your competitors.

Benefits of Mobile Marketing:- 
  1. Quick and Easy way to share details regarding newly launched products
  2. Quick and Easy way to share details regarding Discounts
  3. Quick and Easy way to share details regarding Packages
  4. Quick and Easy way to Drive Traffic to your website
  5. Earn loyalty of your customer by keeping updated regarding your sales and services 

Here is a table which will explain the difference between Mobile Marketing and Digital Marketing.
Instant results

Instant results
Easy to work with
Not Easy to work, should be engaged with updates with Social Medias etc…
Convenient to use

Convenient to use only for internet users
Direct marketing

Direct marketing through the Internet
Tracking user response
Tracking user response through comments and forms
Huge viral potential

Huge viral potential
Mass communication made easy
Mass communication through social media where everyone can go through others comments
No Need of the Internet for customers to see SMS
The need of Internet connection for promotion.

Points to Remember:-

  1. Mobile Marketing is one of the simple ways in digital marketing tactics, which can be used has the first step for the promotion of your sales and services.
  2. Mobile Marketing is cost effective.
  3. Also, use a simple and easy method of SMS to promote your sales and services.
  4. Also, keep a list of customers who are interested in your sales and services and update them accordingly.


FINAL WORDS:

I hope this article will help you people to some extent.  We are experienced Web Design and Digital marketing company in Bangalore. We can support you for marketing and branding of your business. Click here to contact us
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What is Digital Marketing and How does it work

what is digital marketing and how does it work

What is digital marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
In simple words - digital marketing is nothing but connecting to your customer through internet and earn loyalty of customer. Which will enables for better way of profit.
The reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.
Enter digital marketing -- in other words, any form of marketing that exists online.

So what exactly is Digital Marketing?

Let me explain how a digital marketing works, the following are the assets which you will be having for your business.

Ø Your website
Ø Blog posts
Ø Ebooks and whitepapers
Ø Infographics
Ø Interactive tools
Ø Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
Ø Earned online coverage (PR, social media, and reviews)
Ø Online brochures and lookbooks
Ø Branding assets (logos, fonts, etc.)

Tactics


The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 


The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.


Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. 

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

Does Digital Marketing Work for All Businesses? B2B and B2C?


Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

For B2B

If your company is B2B, your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

For B2C

If your company is B2C, depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.
For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

Final Words:


I hope this article will help you people to some extent.  We are experienced digital marketing company in Bangalore. We can easily change your website according to the search engine and increase the ranking easily and help you in marketing and branding of your business. Click here to contact us 
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What is SEO and How can it help my business?


Learn how to improve your business by significantly improving SEO which enables for prominence in online search results.
A good SEO can help, to improve more visibility and important for achieving a successful business.
It’s not enough to have a business website. It’s important to make sure your website is structured and contains content that is relevant to your visitors as well as the search engines. Optimizing the structure and content of your website will help you grow your business and increase sales.
  • Improve position in search engine ranking 
  • Drive traffic to your site
  • Increase conversion
  • Reduce Bounce Rate
  • Engage with Customers
  • Promote your local business

What is SEO?

SEO means Search engine optimization by this method you can improve the position of your website appearing at in the "organic" search results such as Google.

How can it help my business?

According to Google, 90% of internet users search to find local businesses.
People used to use Yellow Pages to find local businesses – today they use the internet.
Every business should have a website and every business owner should have a basic understanding of how search engines work and have a marketing plan in place.

The statistics speak for themselves:
  • 74% of online users perform local searches
  • 20% of all searches are related to location
  • 43% of search engine users are looking for a local business
  • 61% of local searches result in a purchase
  • 82% of local searchers follow up with an offline contact such as a phone call, a visit to the store, or a purchase

Final Words:


I hope this article will help you people to some extent.  We have experience in Internet marketing and we can easily change your website according to the search engine and increase the ranking easily. Click Here to contact us 
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