Why Meta tag is important in SEO


As you know SEO means search engine optimization, in this process of optimizing a webpage. A meta tag is considered as a basic element in optimizing a website. Meta tags are important for page ranking and search teams. When a visitor search a search engine like Google, Yahoo, Bing etc for a particular service, they use a particular keyword phase for the search in search engine which provides the search crawler robot to search for a particular phase in its database.

Most of the main service data regarding any business websites are added to the Metadata for crawling propose. Below we have listed main Meta tags which are important and to be updated accordingly.

Title Tag – <title>Title text here</title>

The title tag is added in the header part of the webpage with character limits of 50 -60. The title tag should be mainly focused on main keyword phase of the website. This will support the search crawler for a search listing.

Meta Description - <meta name =”description” content =”The Summary text goes here”/>

The meta description is the next Meta tag where you can add summary regarding your website. Most of the information related to your site is added to this part. Previously character limit for Meta description was 160-250, but recently Google has updated 320 characters. 

Meta Keyword - <meta name =”keywords” content =”Keyword 1, Keyword 2, Keyword 3”/>

Meta Keywords is one more important Meta Tag where important keywords related to your website is added. Different keyword phase supports the search crawlers to index your site for the different type of search related to your website.

Meta Robot – robot.txt

Meta Robot is where you can command the search crawl to crawl one the preferred web pages of your website. This robot.txt helps the search crawls robot to index only concern pages of your website.

Above are the main meta tags which are to be the concern by the search crawls for indexing your website in search engines. Check your website is SEO compatible to make it work properly for search robots and get organic ranking. Meta tag development is a part of website optimization. There are other things which need to the considered before optimizing a website.

For Example, content related to your niche, since the content is known as the king of webpage and SEO as queen. Link building, Alt Images, Broken Links, Sitemap etc…

If you require any assistance & support regarding SEO service for your business website, enquiry with us for your website search engine optimization.





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